Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. PINDARIC helps its customers to do the right choise by focusing on Magento solution.
Magento is a Leader based on evaluation of its Magento Commerce platform (formerly known as Magento Enterprise Edition). Magento Commerce goes to market with a single-tenant SaaS, AWS cloud-hosted managed service offering, but can be deployed on-premises or on alternative public or private clouds. Other offerings commonly sold with Magento Commerce, including Magento OM and Magento Business Intelligence (BI), are multitenant SaaS solutions. The vendor also offers a free Commerce version, Magento Open Source (formerly known as Magento Community Edition). Magento supports both B2B and B2C customers in a wide range of industries, with GMV typically below $250 million.
Magento is owned by Adobe. Magento is headquartered in Campbell, California, U.S.
- Growth and service provider network: Magento has experienced significant growth since becoming an independent company in 2015 (it was formerly owned by eBay), enabling development of a robust service provider network for solution integration and product development.
- Complete solution: Magento has several offerings in addition to the base commerce platform, including solutions for OM, data and analytics, social selling, B2B commerce, and CPQ. Its recently released WCM functionality is available today as an extension, to be integrated to the core product in 2018.
- Marketplace connectivity: A marketplace module is integrated to Magento Commerce, enabling direct integration to Amazon and with built-in intelligent pricing. The module is available for any Magento customer on request and is scheduled to be generally available in the code base in 2018. Integration to eBay and Walmart/Jet is planned for later in 2018. Prospects that also need a solution for selling in online marketplaces will find the module beneficial.
- Open-source heritage: Magento has built a strong reputation in the open-source community with its commerce platforms, but is undergoing something of an identity shift, with some newer modules — OM, B2B and BI — not being offered as open source. Prospects drawn to Magento because of its open-source roots should evaluate whether or not they're comfortable with this shift.
- Personalization: Magento lacks native personalization functionality that is often present in the platforms of direct competitors. Instead, it relies on partnerships and integrations for most personalization functionality.
- Product information management: Magento Commerce lacks robust PIM functionality, relative to other leading commerce platforms. Gartner client inquiries echo this lack of functionality, which requires clients to seek a solution from a third-party partner at an additional cost.